luxardo entertainment group
Making the arts accessible and available
Creating lasting memories
Revolutionizing the classical music experience
Harness the power of musicOur Story
One night, three local Atlanta classical musicians sat at Saltwood Charcuterie & Bar, nursing drinks garnished with the tastiest luxardo cherries we had ever had, talking amongst each other about what it meant to be a modern classical musician in Atlanta. Sometimes it meant getting to play with the Grammy-winning orchestra down the street; other times, it meant trying to find an identity in a rapidly growing city where classical music struggles to stay relevant.
More drinks led to more untethered thoughts, and our musings escalated to “wouldn’t it be cool if”s or “how awesome would it be if”s. The ideas we came up with celebrated the pairing of music with other artforms and expertise: immersive experiences.
What if you really could go to a concert in the middle of infinity? What if you really could attend a concert where you didn’t just hear music, but you tasted it too? What if there was a company dedicated to making these kinds of experiences happen, and there was also a venue where all the magic happened?
So, thanks to some really excellent luxardo cherries, the idea for Luxardo Entertainment was born.
Luxardo Entertainment Group hopes to turn “what if”s into reality, to obtain a venue dedicated to immersive concert experiences, and to use the power of live music to create breathtaking, unforgettable immersive experiences.
The power of immersive experiences and live music combined
From the Van Gogh: The Immersive Experience to Candlelight Concerts, immersive experiences have burst onto the scene as entertainment enjoyed by millions. They provide multi-sensory stimulation and a sanctuary away from pandemic and post-pandemic stress. Adding the emotional power of live music into the formula takes something special to a whole new level.
Making a difference in the community
Immersive concert experiences would make live music and classically-trained musicians more accessible in Atlanta, open doors for collaborations with other artists/other fields of expertise, provide opportunities for special branding corporate events, and create countless junctures for unique, special experiences that have never been done before. Having a venue would also give us musicians a home, where we could make music and have the opportunity to share that joy with others.
About Alice
The founder of Luxardo Entertainment Group LLC, Alice Hong is an international award-winner both as a violinist and composer. She was featured on CBC’s 2018 edition of “30 Hot Classical Musicians Under 30”, has performed in 28 countries, and plays regularly with the Atlanta Symphony Orchestra. She is also a founding member of Edgewood String Quartet, an Atlanta-based quartet specializing in performing for immersive experiences.
As a composer, Alice’s pieces have been performed and recorded by the Toronto Symphony Orchestra, Niagara Symphony and more, and her pieces have been performed throughout the United States, Canada, Hungary, the Netherlands, Sweden and China.
Alice earned her Doctorate of Musical Arts at the University of Toronto, a Master of Music degree from Rice University, and a Bachelor of Music degree from the Cleveland Institute of Music.
You can also catch a glimpse of Alice in the Netflix movie "Red Notice" (2021) starring Dwayne Johnson, Ryan Reynolds, and Gal Gadot!